MMC Interactive is developing a fantastic new suite of applications that provides a professional gateway for a range of leisure activities. They take advantage on the fact that people who are interested in one activity tend to also be interested in related ones.
Users have a complete resource for planning short or long breaks, near to home or further afield. They can find out where they can pursue their interests, and be inspired to try out new activities.
For locations, our smart network provides passive promotion to new customers that they would otherwise be unlikely to encounter. But the real value comes in the form of a rich set of promotional tools that helps them communicate with these new customers - and existing ones.
Even better - as new activity sites are added, they link together to share knowledge and provide tremendous added value.